Street Artists Support Local for Small Business Saturday
If you’re in business for yourself, you’ve likely heard of Small Business Saturday. And you’re not alone – a recent study says that more than two thirds (67%) of the US population are aware of the day. The campaign was launched by American Express in 2010 as a means to bring awareness (and cold, hard cash) to small business owners across the country, and has since taken on a life of its own.
This year, 112 million shoppers took to local stores to support the initiative, amounting to a surge of $15.4 billion spent. Everyone from politicians to A-list celebrities hit the shops – even President Obama dropped into a local bookstore in Washington, D.C. to pick up some new reads.
“It’s very encouraging to see small businesses participate every year and more shoppers giving local entrepreneurs a chance to compete for their business,” said NFIB President and CEO Dan Danner.
“Americans are returning to Main Street for the things they need and ultimately that’s a very healthy economic trend.”
In addition to those who sold their products this year were those who chose other ways to show their support, lending a hand by bringing awareness to the movement through creativity. Craft brands’ lives got a little more colorful this year! In celebration of the annual event, Street artist Herbu Brantley enlisted 12 established fellow artists across the country to create murals that promote a ‘support local’ philosophy.
If you’re walking the streets of Dallas, Portland, Miami, DC, Miami, LA and Atlanta or the 5 other participating cities, keep those eyes peeled for these murals doting on small business just like yours!
Here are some of the initiative’s highlights: