It’s no secret that retail is undergoing a digital transformation. As Millennials go on to dominate the consumer market (with Gen Zers at their heels) social media has staked its claim as the glue that connects consumers, brands, and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies.
In this episode of Hubba Hacks, resident e-mail expert Ivana breaks down the pros and cons of four popular providers: MailChimp, Klaviyo, Bronto, and Salesforce Marketing Cloud.
Humans are highly visual creatures. As such, a logo plays a hugely important role in the success of your business, as it acts as the visual cornerstone to your brand. But what happens when that logo doesn’t seem to be resonating with consumers? We dive into when to know and what to do if your logo needs a makeover…
Is it worth investing time to grow your email list? Of course it is! Email is definitely not dying – it’s just evolving. Seeing growth in your database takes time, but with a bit of strategy, you can see your subscriber list grow with quality names. In this episode of Hubba Hacks, our resident email expert Ivana Simovic details 5 ways you can grow your email database.
Johnny Mac’s Director of Purchasing, Candace Bingham, joined us to talk about the essentials when it comes to selling to Buyers
Imagine this: You have a fantastic product – it’s been tried and tested with rave reviews. Customers love it, retailers want to carry it, and you’re actually making sales! But something’s off. Despite getting great initial feedback from consumers, you notice sales aren’t where they should be. This is the exact situation Kelly and Robert Ison, co-founders of Einstein Pets, found themselves in in early 2016.