In this episode of Hubba Hacks, our resident email expert Evie walks you through the components of a great welcome email and shares some of her favourite examples.
In the past several years, there’s been a surge in companies whose sole purpose seems to be to educate consumers rather than to sell them on a product. This phenomenon is no stranger to the personal care and beauty space, either. You’re likely cognizant of the fact that, thanks to the ubiquity of smartphones, consumers today are more connected and informed than ever before, with 38 percent of them researching beauty products at any given time.
It’s no secret that retail is undergoing a digital transformation. As Millennials go on to dominate the consumer market (with Gen Zers at their heels) social media has staked its claim as the glue that connects consumers, brands, and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies.
In this episode of Hubba Hacks, resident e-mail expert Ivana breaks down the pros and cons of four popular providers: MailChimp, Klaviyo, Bronto, and Salesforce Marketing Cloud.
Humans are highly visual creatures. As such, a logo plays a hugely important role in the success of your business, as it acts as the visual cornerstone to your brand. But what happens when that logo doesn’t seem to be resonating with consumers? We dive into when to know and what to do if your logo needs a makeover…
Is it worth investing time to grow your email list? Of course it is! Email is definitely not dying – it’s just evolving. Seeing growth in your database takes time, but with a bit of strategy, you can see your subscriber list grow with quality names. In this episode of Hubba Hacks, our resident email expert Ivana Simovic details 5 ways you can grow your email database.