National Returns Week is Here! Are You Prepared?
If you’re suffering from “holiday fatigue” we’re sorry to report we’re not quite out of the woods just yet. As it turns out, after the slew of shopping holidays retailers observed in the past month or so, there’s still one more to consider – National Returns Day, which falls every year on the first week of January.
According to UPS, this week will be the biggest Returns Day yet, with more than 5.8 million packages expected to be sent back to retailers this week.
According to the National Retail Federation, around 48 percent of U.S. consumers will be heading to stores this week to make returns, redeem gift cards, and shop the post-holiday sales. This translates to roughly $260 billion in lost sales!
While these numbers may seem frightening to some, others see this week as an opportunity. As we’ve mentioned before, a great return policy can often lead to more sales and bigger shopping baskets. Why? Because the majority of customers (58 percent, to be exact) want a hassle-free approach to returns. If you rise to the occasion, it makes them feel better about the company and their shopping experience as a whole.
Wondering what you should do to prepare for the onslaught of customers looking to make returns this week?
- Make the process as seamless as possible. Realistically, your holiday return policy should have been in place well before Christmas, so nothing would come as a surprise to your shoppers now. However, if there are any issues, remember that great customer service will keep them coming back every time.
- Upsell, upsell, upsell! Just because they’re returning a few items doesn’t mean they aren’t in the market for more. Don’t just offer them a replacement – think about what else they may need now that the holiday season is over.
- Forget about the holidays. Well, Christmas at least. Separate these transactions from the fact the the original purchase was made as a gift. Instead, use this opportunity to introduce a new customer to what else your company has to offer, or convince a returning shopper to remember to treat themselves as well. Limiting what and how you sell can only harm your bottom line in the long run.
For more information on National Return Day, be sure to check out UPS’ handy infographic by clicking here!
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