Hubba Hacks: Facebook Advertising


Welcome to Hubba Hacks, our recurring series featuring experts from the Hubba team. Each month, we’ll provide you with a quick lesson on how to leverage online tools, increase your marketing ROI, and build your business.


We take a look at a Hubba user, Bahrat Babies, and help them narrow down a custom audience using Facebook’s audience tools. We selected this brand because they’ve got a unique product (baby books for people of Indian heritage) with a highly segmented audience.

Watch this step-by-step video to see the process of setting up a facebook audience, testing out different approaches and building strategies to help customize a specific audience for you and your products.

We’ll show you how to test the accuracy of Facebook’s audience manager and how to effectively target your audience.

Click ‘play’ to learn how to start hacking your way to a better business!

Dayana Cadet

Dayana Cadet

Dayana’s love affair with writing spans all manner of content. As the Content Specialist at Hubba, connecting people to the things they love is where she thrives.

Follow her at @D_isforDayana
Dayana Cadet