How to Find the Perfect Influencer for Your Brand
A consumer is exposed to anywhere between 4,000 to 10,000 brand messages a day – but less than 100 of them make it past out “attention wall.” So how does a brand stand apart from the herd? Finding a trusted and well-recognized influencer can help.
The Check List
Let’s say that as a brand, all of the appropriate boxes have been checked; you have a staff, an online presence, product on hand, and a social media strategy. Problem is, many other brands are doing the exact same thing. That may work for a while, especially if the product or service being offered by the brand is stellar, but why not take the extra step and really stand out? If as a brand you look towards social media to build brand awareness, influencers can help you do just that. The first step is to narrow down an industry Influencer with a vision or values that align with you and your brand’s.
So the search is on. A brand typically has their eye on a specific person (or people) trending within their industry. Create a list of at least five potential influencers and double check their number of online followers. This is very important, as the more followers the influencer has, the more eyes will be on your brand. Once the list is created, it’s time to reach out and make a connection (Hubba makes it easy with the click of a button). The influencer may not already be familiar with your brand. Don’t panic! Setting up a chat (whether online or in person) is the best way to introduce yourself and get them excited about your product.
Show Them The Money
Budgeting is another major consideration – the more recognizable the person(s) selected, the more their compensation asks will be. It’s important to remember this when thinking about who you want to approach. Plan this into your budget – the more notable the influencer, the more expensive to hire. Of course, compensation shouldn’t be a deal breaker or push off smaller brands from seeking out an Influencer. Don’t knock the thought of bartering – perhaps the influencer gets free product in exchange for their endorsement. Additionally, the influencer may be happy to be aligned with your brand if it heightens their authority and visibility in your industry. Ultimately, whether no matter the size of the brand, hiring an influencer can be a win-win situation.
Latest posts by Jill England (see all)
- This Pet Company Uses Impeccable Customer Service to Help Them Go Viral – Here’s How - January 27, 2017
- Dwayne ‘The Rock’ Johnson and Under Armour Team Up, Reveal New Activewear Line - January 26, 2017
- Millennials are Twice as Likely to Cook at Home – Here’s How Food & Beverage Brands Can Benefit - January 25, 2017