Boost Your Brand’s Facebook Traffic with These Pro Tips
If you’ve ever tried to find a former high school classmate or ex-partner of yours (and we totally know you have), you understand the magical powers of Facebook. But there’s more to it than watching cat videos and checking in on your cousin’s baby bump – it’s a huge resource if you’re an entrepreneur looking to connect to your audience.
For starters, Facebook is a powerful tool to grow your customer base – according to a recent study, 49 percent of consumers will like a Facebook page to support a brand they love. A customer ‘liking’ your page is your golden ticket into their daily lives. You’re likely to show up in their newsfeed when you share a post, slowly strengthening your brand each time you make an impression.
So let’s get you started. Here are a few other tips to keep in mind when you’re building your brand’s Facebook page.
Use your logo as your profile picture
According to heat maps like the one below produced by Brain Signs, a digital and social media testing company, your profile picture is the most viewed part of your brand’s page. In fact, in any web design, the top left is the first place consumers’ eyes go when they check out a website. To make that first impression count – like a firm handshake – our best advice is to make this your logo. Or, if you choose to present yourself as an individual person (i.e. you run your business under a name like “Amy Van Es Design”), feel free to use a bright, crisp headshot.
Oh, and don’t forget the profile picture is a square, and the optimal size is 180 x 180 pixels.
Choose an engaging cover photo that represents your brand
Your cover photo is where you get to add a secondary impression about your brand and infuse a bit of personality to your page.
Think about two or three words you’d like your company to represent. (This is a good exercise to develop your brand even outside of your Facebook marketing). Do you want to be viewed as fun or quirky? Use an image that uses humor to promote your brand. Professional? Opt for a cleaner image with a powerful message.
The ideal size for the cover photo is 851 x 315 pixels.
Fill out all applicable fields for more traffic
It’s important to put as much information as you can about your business on your Facebook page, if you want to use social media as an acquisition tool and improve your traffic.
The more information you add, the easier you are to find. When people search your business name and there are more than one, they’re very likely to add your location or another piece of information they already have about your business after the name to narrow the results. Add that secondary information in the ‘About’ section and get viewed more!
Customize your page with Facebook Apps
Facebook has improved their functionality for brands and retailers a lot in the last year or two. Along with a smoother interface for the ‘Admin’ (Facebook-speak for you, the small business owner), there comes new apps which allow you to add value to your page for your customers.
Depending on the nature of your business, you’re able to add applications that allow your clients to apply for a job, schedule an appointment with a representative, and most importantly, to shop right on the page.
To discover what else you can do with these integrations, head to the Facebook App Center and browse your options.
Think of your page as a piece of marketing to drive to your website
Ultimately, you should think of your brand’s Facebook page as a piece of live marketing material. Your goal is to drive people to either contact you directly from the page, or to compel them to click through to your actual website and find out more.
When you post content you’ve created – a blog article, or an announcement about your brand – it’s a smart idea to provide a link back to your native content (your website) as much as possible.
You can even do this with little things you may not initially think of. For example, when you post a photo, add a description to describe your picture and then a little blurb like “Find out more!” and include the link to your own website’s ‘About’ page.
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