Appy Holidays! Cyber Monday Set to be Busiest Shopping Day in History
Cyber Monday came as an unexpected perk to retailers in 2005, when most consumers only had access to high-speed internet at work. Eager to put turkey and pumpkins in their past, shoppers used the internet connection to get a good start on their holiday shopping after the Thanksgiving long weekend. Now more than a decade later, Cyber Monday is expected to be the largest online shopping day in history! Here are some thoughts and predictions about the day from around the internet.
- Cyber Monday’s sales will exceed $3 billion, an increase of 9.4% over last year
- The top five holiday gifts (based on social media mentions) are Pokémon Sun/Moon, Barbie, Legos, Oculus, and PlayStation VR
- Holiday season sales are predicted to grow 11% over last year, reaching $91.6 billion
Stats via Adobe Digital Insights
Apps stealing the holiday shopping spotlight
The biggest change to Cyber Monday this year is the use of apps. Brands and retailers are taking their customer’s online shopping experience to another level this holiday season, making it even easier to buy their products from their phones. After all, 75 percent of shoppers use mobile devices in some fashion for holiday shopping.
These apps not only tap into the convenience of online shopping, but have been a surprisingly human way to participate in digital shopping. An e-commerce app should be a tool for organizing your cart, but for it to catch like wildfire, it has to tap into something else beyond function.
Macy’s Parade Time Traveler app harnesses nostalgia and whimsy, inviting customers to venture back in time as they watch the parade and see history unfold through the lens of their smartphone’s camera. Parade-goers could point their camera at the traditional floats, take a selfie, and get a live-action image of the same one flying down Herald Square decades before.
“If you’ve ever wanted to go back in time, this app is about as close as you can get. Take a selfie and be transported to NYC, circa 1935, ’65 or ’85. The only thing missing is Natalie Wood!” says one iTunes review.
Another really popular (and arguably easier to implement) way of engaging online holiday shoppers is through gamification. Make it fun to shop your products! Like Sears, who partnered with Wheel of Fortune to create the Holiday Puzzler. Users can play the game for a chance to win gift cards and discounts on their upcoming purchases!