If you’re in the business of selling, an ecommerce presence is a must. According to Forrester Research, online retail sales for the US were $231 billion for 2012, a figure that is predicted to grow to $370 billion this year. The fact is, if you want your business to prosper, you must have a cohesive online sales strategy. One of the most overlooked necessities of this strategy is having appealing and professional product photos.
One of the first things brand owners tend to learn is that the “customer knows best.” While this may not always seem to be the case, there’s probably more than a level of truth to this statement. More often than not, the customer has insights that may be difficult for a brand owner to recognize on their own, given their attachment to the business.
“The hardest part is breaking 50,000 followers” says Kach Medina Umandap, one half of travel-blogger powerhouse Two Monkeys Travel. A few weeks ago, we had the pleasure of hosting Kach as she shared her most coveted secrets to mastering Facebook – a tool she says is vital to becoming an influencer in most any industry…
As a business, there is a very fine line between going above and beyond for your customers and opening yourself up to being taken advantage of. It’s a natural part of the business: life is expensive, consumers live in a consumer-driven world where getting the most bang for their buck is top priority. That being said, worrying about your bottom line makes you a bad business-owner.
Earlier this week, FedEx jumped into the ring with Amazon by launching their new fulfillment program. Amazon has been offering storage and fulfillment shipping for merchants since 2000 but it seems like FedEx is looking to outdo its global competitor by updating and expanding upon the pre-existing platform.
On February 6th, 111.3 million people watched Super Bowl LI. They saw the comeback of a lifetime, and Lady Gaga turn a group larger than the population of the Philippines to putty in her hand. The sooner you wrap your head around the sheer number of viewers, the sooner you’ll understand why the Super Bowl ads are as important, if not more, than the game itself. The reason? Sports marketing…
Today, I can’t help but notice that most of the shops millennials visited as a teen no longer exist. The ones that still do have seemingly grown up along with them, updating their looks and assortments every few years. If those shops could make it, why can’t their peers? Why are some teen retailers slowly dying off while others remain better than ever?